Key performance indicators, or KPI’s, are a few key metrics that are the most important indicators of your company’s performance at any given point in time. KPI’s are crucial for staying on track as a startup. They should help entrepreneurs decide on where to spend their resources to drive growth and increase their chance at success. KPI’s are an important tool for any entrepreneur, regardless of the startups stage. However, KPI’s are only effective if you pick appropriate metrics to track. And, what is appropriate will change as a startup progresses.
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